A Stevens Institute of Technology in the US research has shown that eating food with hands makes the whole experience more enjoyable.
As per the study published in the Journal of Retailing, when an individual eats food with his/her hands, it makes the food not only tastier but satisfying as well.
This process also helps a person to eat more as compared to eating food with cutlery.
“Our results suggest that for people who regularly control their food consumption, direct touch triggers an enhanced sensory response, making food more desirable and appealing,” said study researcher Adriana Madzharov from the Stevens Institute of Technology in the US.
In her first experiment, Madzharov had 45 undergraduate students visually inspect and evaluate a cube of Muenster cheese, hold it before eating it, and then asked them to answer questions about their eating behavior.
Half of the participants used a pick and sampled a cheese cube with an appetizer while the other half sampled a cheese cube without a pick. Initially, the two groups did not indicate any difference.
The researchers found that participants who reported a high degree of self-control when consuming food — individuals who say that they can resist tasty foods and are conscious about what and how much they eat — when using their hands found the cheese tastier and more delicious.
Even when Madzharov manipulated participants’ thinking on self-control, goals, and food consumption, these findings persisted, suggesting that a high degree of self-control influences how people experience food when they touch it directly with their hands — to show whether self-control is absolute or primed.
In the second experiment, the researchers separated a new set of 145 undergraduate students into two groups. The first group was told to imagine that they have decided to be more careful with their diet and cut back on excessive eating in order to achieve their long-term objective of being fit and healthy. The second is that they had decided to worry less about their weight all the time and allow themselves to indulge in tasty foods more often to enjoy life and experience its pleasures.
All participants were given a plastic cup with four mini doughnuts inside it — only half of them were allowed to use their hands, while the rest used picks. As in the first experiment, the participants were then asked to visually inspect and evaluate the mini doughnuts on hedonistic qualities such as texture, freshness, quality, and nutrition. The researcher also instructed them to report their level of focus and attention when eating the mini doughnuts to get a measure of mindfulness and sensory experience.
The study found that when participants were primed with self-control (vs. indulgent) thinking, they evaluated the sampled food more positively than when they touched it directly with their hands. It also suggests that the mechanism driving this effect was the enhanced sensory experience that participants reported in the direct touch or self-control condition.
Source: Pulseghana
